Material Update: Metal

August 1, 2007
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Are we Done Screaming Yet?
Right Guard RGX has taken on the male body spray category with a packaging play. With well-ensconced competition like Axe and Tag setting norms, The Dial Corp. turned to a unique structure and understated visuals to connect with consumers. Clean graphics on brushed aluminum contrast with the category’s de facto black aesthetics. Package design: Wallace Church (www.wallacechurch.com).
Happy (Silver) Anniversary
Twenty-five years ago, Diet Coke burst onto the scene and changed the beverage landscape. Today, the global brand is the number one diet sparkling beverage in the world. To celebrate this milestone, special 25th anniversary Diet Coke silver sleek cans will be available exclusively in the Atlanta area, the brand’s birthplace.
A Cup of Joe and the Open Road
Silver Joe’s coffee has distinguished itself in a category that rarely sees major innovation. The official coffee of Airstream, Silver Joe’s is packaged in a patented streamlined metal can reminiscent of the iconic aluminum-clad trailers. As such, the brand enjoys a strong following among adventurers of all types. Packaging solutions: Planet Canit (www.planetcanit.com)

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