Moosejaw: Sticker Shock

May 7, 2010
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Though it operates seven stores, Moosejaw does the majority of its business online. So it’s no surprise that the personality-filled outdoors retailer uses its shipping boxes to create what it calls a “brand event.” The solution comes in the form of stickers-lots of them. Each outbound box gets a “Sealed with a Kiss” sticker, signed by the employee that packed the order, and a “No Knife, Use Teeth” sticker that conveys the brand voice. To play up a packaging re-use program, there’s another sticker that reads, “Don’t be surprised if you’ve seen this box before. We recycle.” For customers, the result is a refreshing experience with a touchpoint many brands overlook.

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what gives?

Cris
July 12, 2010
"Brand event"? Yes. Unneccesary use of additional packaging materials? Yes. It seems somewhat of a conflict that they are trying to green up some aspects of their business (recycling for example) yet they are needlessly adding extra large labels to the shipping case just for looks.

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