Multinational > Absolut Elyx

January 17, 2011
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Absolut debuts its first high-end vodka, Absolut Elyx. 



Absolut debuts its first high-end vodka, Absolut Elyx. Produced in a 1929 copper rectification still, the small-batch vodka is made from hand-selected estate wheat, naturally filtered water and has subtle floral and fruity tones. Designed to highlight the copper catalyzation process, the square-shaped bottle features a prominent, copper-colored cap and copper and platinum pin-striped ellipses. Absolut Elyx is currently available in Canada, Greece, Korea and Mexico, with additional markets launching later in the year.

Launch
December 2010

Package design
Absolut, www.absolut.com; The Brand Union, www.thebrandunion.com; and No Picnic, www.nopicnic.com

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