Multinational > Absolut Flavor of the Tropics

November 10, 2009
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Absolut debuts its newest exotic vodka flavor: Absolut Flavor Of The Tropics. The limited edition bottle is available for six months exclusively at duty free/travel retail stores. The bottle’s design reflects its tropical flavoring with thermal images of the world map. A color-coded key on the package also informs consumers of the fruit flavors included in the product. “Absolut Tropics represents the first time we have been able to launch a brand new, innovative flavor exclusively to traveling consumers, people who are always on the lookout for something new and thrilling,” says Lena Dåderman, project manager, product innovation Absolut. (Package design: Williams Murray Hamm,

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