Multinational > Campari art labels

March 10, 2010
/ Print / Reprints /
ShareMore
/ Text Size+


To celebrate its 150th anniversary, Campari introduced limited-edition labels refreshing the link between the brand and art. “Tradition has allowed us to look at Campari as a continuously evolving brand and our goal is to continue to establish ourselves as a pioneering leading brand, dictating and interpreting new trends and cultures,” says Cesare Vandini, group marketing director for Gruppo Campari. Three contemporary artists were chosen to express their personal interpretation of Campari in the label. The first label, designed by art collective avaf, features an illustration of a strong, independent woman who looks like a mix between jazz singer Nina Simone and Egyptian queen Nefertiti. The second label, created by performance and watercolor artist Vanessa Beecroft, also focuses on the female image. This woman is wrapped in long, red hair, reflecting the glass of Campari she is holding. The third label, digitally designed by Tobias Rehberger, showcases an abstract concept, featuring bright colors, and built around the concept of a “magic potion” or “bewitched beverage.”

LAUNCH DATE
March 2010

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brandpackaging cover story

July 2014

 The July 2014 issue features the latest on eye-tracking.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DG_2013Cover.gif
Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products

SDG

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus