Multinational > D-Night

November 3, 2009
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Carlsberg Baltic, the creator of D-Light beer mixes, has created a new range of beer and spirits drinks called D-Night. Clearly positioned as part of the D-Light brand, D-Night appeals to men and women between the ages of 18 and 25. “The key design cues we have taken from D-Light were the red D, the unique brand font and the tattoo effect, which are easily recognized by consumers,” says Steve Irvine at LFH. The color theme for each variety is based on the color of the beer itself. (Package design: LFH, www.lfh.co.uk)

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