Multinational > Ella dairy products

November 3, 2009
/ Print / Reprints /
ShareMore
/ Text Size+


When it comes to low-fat dairy products, the Ella brand wanted to try something totally different. To start off, the brand wanted to focus on its core consumer: women. A redesign was also in order. Milk, cheese and yogurt products under the Ella brand now carry a purple background with fine, serif typography. Each package was designed to remind women of magazines and fashion iconography. The goal of the redesign was to make consumers aware that Ella products are low-fat and better for you. (Art direction and design: Jovan Trkulja and Marijana Zaric; Supplier: Tetra Pak, www.tetrapak.com)

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DG_2013Cover.gif
Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products

SDG

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus