Just Out

Multinational > Every Man Jack

September 1, 2010
/ Print / Reprints /
ShareMore
/ Text Size+
The San-Francisco-based men’s grooming brand redesigned its packaging, from the bottle structure to the design.



Every Man Jack got a makeover this summer. The San-Francisco-based men’s grooming brand redesigned its packaging, from the bottle structure to the design. The new skin, hair, body and shave packages are now colored-coded, so consumers can differentiate between scents (i.e., red is cedarwood, grey is fragrance-free and blue is mint). The flask-shaped body and hair care product bottles are 25 percent larger and ergonomically designed to fit in a guy’s hand. The brand is also introducing its new Six Pack Kit, which includes the Signature Mint daily shampoo, body wash, body bar, face wash, shave cream and face lotion.

Launch
June 2010

Package design
Mudhaus, www.mudhaus.com

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/6/13 2:00 pm EST

Packaging Matters: Studying the Satisfaction Gap in Consumer Packaging

On-Demand Consumers often choose products based on packaging, but how satisfied are they once they try to carry, store, open, use or dispose of the product package?

THE MAGAZINE

Brand Packaging Magazine

brand packaging june 2013 magazine cover

May/June 2013

The May/June 2013 issue examines sustainabiltity and its place in brand packaging. You can also read the issue at the Digital Editions.


Take a look at Consumer Insight, our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines region's influence on consumers' purchases. .

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

2012 design gallery book BP
BRANDPACKAGING Design Gallery Volume 10

A design annual unlike any other, Design Gallery Volume 10 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story.

More Products

dg11

SDG

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.png