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Samuel Adams and the Bavarian State Brewery Weihenstephan joined forces to launch Infinium, an innovative champagne-like beer. The sparkling brew is the culmination of a two-year collaboration and adheres to the rigorous standards of the Reinheitsgebort, the historic German beer purity law that states all beer must be brewed using only malt, hops, water and yeast. Designed to highlight the beverage’s unique formulation - a cross between beer and champagne - Infinium is packaged in 750ml cork-finished, champagne bottles. The logo features a decorative typeface and fanciful border, while all additional information is printed on a necker card to keep the design clean.
Launch
December 2010
Package design
Adam&Co., www.adamncompany.com
