Multinational > Konvict fragrances

March 29, 2010
/ Print / Reprints /
/ Text Size+
Konvict was designed to encourage young adults to “break free” from the things holding them back from their dreams.

Looks can be deceiving. While many might think a fragrance resembling handcuffs is sending the wrong message, Konvict was actually designed to encourage young adults to “break free” from the things holding them back from their dreams. Rapper and Grammy recipient AKON launched the new fragrances under his newly formed company, Konvict Cosmetics, International, LLC. Named after the rapper’s recent album, Konvict fragrances come in silver for men and gold for women. Ten percent of proceeds will be donated to the Konfidence Foundation, which aims to increase public awareness of the conditions in Africa and provide education, recreation and health services for underprivileged children living there.

March 2010

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.



Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.


Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe


Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products



facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.png