Multinational > Morgan & Milo shoes

May 5, 2010
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Morgan & Milo is making shoe packaging fun for kids with new, illustrative boxes that encourage children to use them, play with them and store things in them, instead of throwing them away. They’re also made from 100 percent post-consumer recycled paperboard. The bottom panel of the packaging asks consumers to “Please keep this box,” while other sides of the box offer a word search, coloring box and other activities.

LAUNCH DATE
Spring 2010

ART DIRECTION
Moth Design

ILLUSTRATION
Chris Piascik

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Nice Design

EvaBabeDesigns
June 29, 2010
I like the idea of the kids being able to use their box for coloring or storage. What fun to be able to customize their storage container for their new shoes!

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