Multinational> Nike (PRODUCT)RED shoelaces

January 19, 2010
/ Print / Reprints /
ShareMore
/ Text Size+


Nike has partnered with (RED), an organization dedicated to raising awareness and funds to help eliminate AIDS in Africa, to introduce Nike (PRODUCT)RED shoelaces. The packaging for the laces features a red and white color scheme and uses shoelace-like typography for the lettering. By purchasing the product, people can “Lace Up” and “Save Lives,” because 100 percent of the profits from Nike (PRODUCT)RED laces are split equally between The Global Fund to Fight AIDS, Tuberculosis and Malaria, and football-based community programs that educate people about HIV/AIDS prevention. The laces became available December 1, 2009 at Nike stores and select retailers worldwide. Additional Nike (PRODUCT)RED products will be introduced in the coming months.

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DG_2013Cover.gif
Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products

SDG

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus