Multinational > Numi Organic Tea

February 1, 2011
/ Print / Reprints /
ShareMore
/ Text Size+
Designed to better reflect Numi Organic Tea’s natural ingredients, sustainable values and business practices, the San-Francisco-based brand redesigned its organic and fair trade tea packaging. 



Designed to better reflect Numi Organic Tea’s natural ingredients, sustainable values and business practices, the San-Francisco-based brand redesigned its organic and fair trade tea packaging. The updated recyclable boxes, which are made of 85 percent post-consumer waste and printed with soy-based inks, feature vivid photographs of the specific tea’s ingredients, along with an Eco-audit that displays the amount of waste reduced as a result of the company’s eco-responsibility efforts. The back panel also has photographs and narratives that detail Numi’s farming partners and sourcing practices.

Launch
February 2011

Package design
Tomorrow Partners, www.tomorrowpartners.com; Sara Remington Photography, www.sararemington.net; and Numi In-house Design Tea’m, www.numitea.com  

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brandpackaging cover story

July 2014

 The July 2014 issue features the latest on eye-tracking.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DG_2013Cover.gif
Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products

SDG

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus