MoreThe iconic Chocolate Chunk Crispy Cookie line is getting a redesign, returning to the original destination cities theme.
In 1986, Pepperidge Farm debuted its Chocolate Chunk Crispy Cookie, part of the American Collection. Today, the iconic cookie line is getting a redesign, returning to the original destination cities theme. The Chocolate Chunk logo is no longer the lead communication on pack. Instead, the featured city name-Sausalito, Tahoe, Nantucket, etc.-takes center stage, relegating “Chocolate Chunk” to the top of the bag. The cookie continues to remain the focus of the packaging, while the new, simplified typography reflects a “classic American” style. The brand also launched its newest variety, Montauk.
Launch
August 2010
Package design
Flood Creative, www.floodcreativeny.com
In 1986, Pepperidge Farm debuted its Chocolate Chunk Crispy Cookie, part of the American Collection. Today, the iconic cookie line is getting a redesign, returning to the original destination cities theme. The Chocolate Chunk logo is no longer the lead communication on pack. Instead, the featured city name-Sausalito, Tahoe, Nantucket, etc.-takes center stage, relegating “Chocolate Chunk” to the top of the bag. The cookie continues to remain the focus of the packaging, while the new, simplified typography reflects a “classic American” style. The brand also launched its newest variety, Montauk.
Launch
August 2010
Package design
Flood Creative, www.floodcreativeny.com
