Multinational > Tequila Herradura

October 6, 2010
/ Print / Reprints /
/ Text Size+

To celebrate Tequila Herradura’s 140th anniversary, Casa Herradura is introducing redesigned packaging. The new, square-cut glass bottle features an extended neck that is easier to hold and pour, along with an updated closure that has a smooth finish and an embossed ribbon seal. To highlight the brand’s provenance, its core icon, the metal horseshoe, and the Casa Herradura emblem are imprinted on the front panel. “The design dignifies and honors the extraordinary quality of Tequila Herradura without altering our traditional hand-crafted process and premium ingredients that tequila aficionados will continue to sip and savor,” said John Hayes, managing director for Brown-Forman Tequilas.


September 27, 2010

Package design
Hirst Pacific LTD.,; the internal design team at Brown-Forman,

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.



Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe


Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products



facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus