No Prep? No Fridge? GoPicnic.

July 11, 2011
/ Print / Reprints /
ShareMore
/ Text Size+


A unique take on the meal kit trend, GoPicnic provides ready-to-eat meals that have the added convenience of being shelf-stable. The company’s initial customers were major US airlines wrestling with waste and customer service issues from their “buy on board” fresh food programs. Recognizing the broader benefits of pre-packed “picnic” meals, the company expanded its offerings to consumers, retailers, hotels and airports. The kits - sized to fit totes and briefcases for on the go convenience - come in eight varieties and retail for $4.99.

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brandpackaging cover story

July 2014

 The July 2014 issue features the latest on eye-tracking.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DG_2013Cover.gif
Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products

SDG

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus