From the editor

Not what's next, but what's important (this week)

January 11, 2011

A look at the brand marketing and design stories that caught our attention this week, with an eye on what's important, not just what's next:

Top 10 global rebrands of 2010. From Gap to Google, 10 brands that are entering the new year with revamped visual identities.

Starbucks talks logo redesign. Terry Davenport, Starbucks' svp of marketing discusses the brand's redesigned logo, which features more emphasis on the iconic siren.

How to pick the perfect brand name. BlackBerry, Dasani, Febreze: These are just a few of the impactful names that Lexicon Branding has created. The boutique firm talks to Fast Company about how to develop that perfect name.

The comeback brands of 2011. Forbes looks at ten classic brands (think Planters Peanuts and Little Debbie) that are combining nostalgia with updated identities to reconnect with consumers in 2011.

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yupo mike licata packaging that sells conference

10th Annual Packaging That Sells Conference, Chicago, October 2012

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/6/13 2:00 pm EST

Packaging Matters: Studying the Satisfaction Gap in Consumer Packaging

On-Demand Consumers often choose products based on packaging, but how satisfied are they once they try to carry, store, open, use or dispose of the product package?

April 2013

The April 2013 issue examines sustainabiltity and its place in brand packaging. You can also read the issue at the Digital Editions.

Take a look at Consumer Insight, our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines personal care and health and beauty aids.

Table Of Contents

A design annual unlike any other, Design Gallery Volume 10 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story.

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Editor in Chief - Time to Make a Change with Sustainability?

- Time to Make a Change with Sustainability?

Editor in Chief - If the Consumer Isn't Happy with Packaging, Nobody's Happy

Account Director, Dow Design - If the Consumer Isn't Happy with Packaging, Nobody's Happy

- Website Allows Blind to 'Read' Package Labels

Not what's next, but what's important (this week)

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