From the editor

Not what's next, but what's important (this week)

January 11, 2011
/ Print / Reprints /
ShareMore
/ Text Size+


A look at the brand marketing and design stories that caught our attention this week, with an eye on what's important, not just what's next: 

Top 10 global rebrands of 2010. From Gap to Google, 10 brands that are entering the new year with revamped visual identities.

Starbucks talks logo redesign. Terry Davenport, Starbucks' svp of marketing discusses the brand's redesigned logo, which features more emphasis on the iconic siren.

How to pick the perfect brand name. BlackBerry, Dasani, Febreze: These are just a few of the impactful names that Lexicon Branding has created. The boutique firm talks to Fast Company about how to develop that perfect name.

The comeback brands of 2011. Forbes looks at ten classic brands (think Planters Peanuts and Little Debbie) that are combining nostalgia with updated identities to reconnect with consumers in 2011. 

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

Recent Articles by Jennifer Welbel

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DG_2013Cover.gif
Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products

SDG

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.png