From the editor

'Pack' to the future

Earlier this week, our sister publications SDM and Security magazines hosted their first virtual trade show. After stepping into this virtual business world, it made me wonder what else we can expect in the future, especially in the packaging realm.



Earlier this week, our sister publications SDM and Security magazines hosted their first virtual trade show. I’ve been hearing a lot about such shows lately, but have never been to one, so I decided to check this one out.

Going in, I was imagining a trade show in a Sims-like world. And as it turns out, I wasn’t too far off. You can’t create your own avatar, but there are dozens of characters to choose from. And you can’t start up pre-determined conversations with other participants, but you can chat directly with an exhibitor. The trade show hall even looks like a real location. After stepping into this virtual business world, it made me wonder what else we can expect in the future, especially in the packaging realm.

Virtual trade shows are becoming more popular because they’re convenient and save attendees money on hotels, airfare and rental cars, which in turn reduces pollution.

Likewise, sustainability keeps growing in the packaging world. I think the packaging question of the century is: How can we eliminate, or at least reduce, the amount of packaging going into landfills?

When Terracycle started making backpacks and clipboards out of used juice boxes and chip bags in 2001, it was one of the first creative ways to “upcycle” waste and keep it out of landfills.

And the solutions are likely only going to get more innovative. This year’s Winter Olympics in Vancouver featured medals made from old computers and TVs. Athletes at this summer’s World Cup will be wearing jerseys made from recycled plastic bottles. And Ecovative Design has created a material made from mushrooms that can replace polystyrene in product packaging.

Innovations like these are giving us a glimpse into the future. Imagine a world where you can’t find plastic bottles in a landfill. Instead, you’ll find them in the fabric of your clothes. Or picture wearing jewelry with a new type of gemstone made from outdated electronics.

There’s a greener world out there. And we’re fast on our way to finding it. So, what innovations have caught your interest? Have any thoughts on what’s to come?

I can’t wait to see what the next 10 years of packaging innovation will bring.

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

stickpack

Xavier
March 9, 2010
Of course I do agree that the future must be green, because the most important thing for big companies I to reduce their costs, which in monetary terms and also in ecological ones it can be simplified with only one word: size. The issue is that we need to change our consume to monodosis, and of course if you thing in monodosis you will find out the only packaging solutions that can handle that, is the stickpack. Most of the people buy bigger sizes of all product that they need, why does people need to carry a bottle of water to take their pills? The pharma companies are just changing their mind and everyday they are packaging more products in stickpack. And that's the point, the best way to make companies change their mind is to show them that a “greener” world can let them reduce their costs, which will increase their benefits, and win the favour of the consumers. x.jorge@inever.es

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/6/13 2:00 pm EST

Packaging Matters: Studying the Satisfaction Gap in Consumer Packaging

On-Demand Consumers often choose products based on packaging, but how satisfied are they once they try to carry, store, open, use or dispose of the product package?

THE MAGAZINE

Brand Packaging Magazine

brand packaging cover 2013 april

April 2013

The April 2013 issue examines sustainabiltity and its place in brand packaging. You can also read the issue at the Digital Editions.

 

Take a look at Consumer Insight, our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines personal care and health and beauty aids.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

2012 design gallery book BP
BRANDPACKAGING Design Gallery Volume 10

A design annual unlike any other, Design Gallery Volume 10 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story.

More Products

dg11

SDG

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.png