From the editor

'Pack' to the future

March 5, 2010
/ Print / Reprints /
/ Text Size+
Earlier this week, our sister publications SDM and Security magazines hosted their first virtual trade show. After stepping into this virtual business world, it made me wonder what else we can expect in the future, especially in the packaging realm.

Earlier this week, our sister publications SDM and Security magazines hosted their first virtual trade show. I’ve been hearing a lot about such shows lately, but have never been to one, so I decided to check this one out.

Going in, I was imagining a trade show in a Sims-like world. And as it turns out, I wasn’t too far off. You can’t create your own avatar, but there are dozens of characters to choose from. And you can’t start up pre-determined conversations with other participants, but you can chat directly with an exhibitor. The trade show hall even looks like a real location. After stepping into this virtual business world, it made me wonder what else we can expect in the future, especially in the packaging realm.

Virtual trade shows are becoming more popular because they’re convenient and save attendees money on hotels, airfare and rental cars, which in turn reduces pollution.

Likewise, sustainability keeps growing in the packaging world. I think the packaging question of the century is: How can we eliminate, or at least reduce, the amount of packaging going into landfills?

When Terracycle started making backpacks and clipboards out of used juice boxes and chip bags in 2001, it was one of the first creative ways to “upcycle” waste and keep it out of landfills.

And the solutions are likely only going to get more innovative. This year’s Winter Olympics in Vancouver featured medals made from old computers and TVs. Athletes at this summer’s World Cup will be wearing jerseys made from recycled plastic bottles. And Ecovative Design has created a material made from mushrooms that can replace polystyrene in product packaging.

Innovations like these are giving us a glimpse into the future. Imagine a world where you can’t find plastic bottles in a landfill. Instead, you’ll find them in the fabric of your clothes. Or picture wearing jewelry with a new type of gemstone made from outdated electronics.

There’s a greener world out there. And we’re fast on our way to finding it. So, what innovations have caught your interest? Have any thoughts on what’s to come?

I can’t wait to see what the next 10 years of packaging innovation will bring.

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.


March 9, 2010
Of course I do agree that the future must be green, because the most important thing for big companies I to reduce their costs, which in monetary terms and also in ecological ones it can be simplified with only one word: size. The issue is that we need to change our consume to monodosis, and of course if you thing in monodosis you will find out the only packaging solutions that can handle that, is the stickpack. Most of the people buy bigger sizes of all product that they need, why does people need to carry a bottle of water to take their pills? The pharma companies are just changing their mind and everyday they are packaging more products in stickpack. And that's the point, the best way to make companies change their mind is to show them that a “greener” world can let them reduce their costs, which will increase their benefits, and win the favour of the consumers.



Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.


Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe


Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products



facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.png