Partners in Satire

February 25, 2011
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In an effort to move beyond the traditional brand partnerships (e.g., other food and beverage brands or fashion houses), Jones Soda joined forces with The Onion to launch a co-branded line of limited edition sodas. Sold exclusively in six-packs, each 12oz glass bottle combines a best-selling Jones flavor (green apple, root beer or strawberry lime) with a classic Onion headline and image, including “Work Friend Actually Becomes Real Friend,” “War on String May be Unwinnable” and “Novelist Strike Fails to Affect Nation Whatsoever.” The sodas are available at www.myjones.com and store.theonion.com. (Package design: The Onion, www.theonion.com)

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