Pepsi Fined for Illegible Labels

September 11, 2008
/ Print / Reprints /
/ Text Size+

Pepsi Bottling Group has been fined $65,000 for improper labeling of bottles that prevented some consumers from redeeming the containers, according to the New York State Department of Environmental Conservation. The company manufactured 24oz and 12oz bottles of various brands with refund information that was too small or illegible; some customers who tried to redeem the bottles, particularly at smaller convenience stores without automatic bottle return equipment, were turned away from claiming a refund. Pepsi has since corrected the problem, now printing refund information on the label rather than directly on the bottle. A majority of the $65,000 fine will fund recycling programs in New York State.

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.



Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe


Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products



facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus