Power Your Brand Through Packaging

January 1, 2006
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Power Your Brand Through Packaging
Jennifer Acevedo, Editor-in-Chief

The impact your brand’s packaging has on the consumer seconds before the buying decision is more critical than ever. That’s why when more than 70,000 industry professionals descend on Chicago with packaging on their minds this fall, BRANDPACKAGING will be there.
We’re excited to announce that PACKAGING THAT SELLS IV: “Power Your Brand through Packaging” will be held Wednesday, November 1, and Thursday, November 2, in a new co-location agreement with PACK EXPO International. The two-day event, which will be self-contained within Chicago’s McCormick Place exhibition center, will focus on the marketing impact of consumer packaging.
“This announcement supports a position that we’ve long advocated for consumer packaged goods marketers—and that’s one of collaboration,” says Harry Stagnito, president, Stagnito Communications. “Our conference draws brand marketers who are dedicated to the increasingly elevated role of packaging in the marketing mix.”
We believe the co-location provides the ideal opportunity for brand owners to dispatch cross-functional teams to a single destination to maximize their time—and their travel budgets. Packaging that Sells conference attendees will receive complimentary admission to the PACK EXPO show floor. There’s no better environment to take the ideas and actionable insights gained at the Packaging that Sells conference and explore them from a materials, services and logistics standpoint right on the show floor.
As in years past, the conference will feature presentations from leading brand owners and marketers in diverse industry segments ranging from food and beverage to cosmetics and personal care to consumer electronics. Packaging that Sells attendees are also invited to visit BRANDPACKAGING’s Design Gallery, a hands-on showcase of the year’s 50 most innovative packages. Last year’s Design Gallery featured such innovations as Target’s ClearRx prescription bottle.
I hope you’ll join us in Chicago this fall to hear our line-up of valuable on-trend presentations. To register or to request more details on PACKAGING THAT SELLS IV: “Power Your Brand through Packaging”, please visit www.packagingthatsells.com.

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