Heineken has partnered with fashion retailer Union LA and
six culture blogs in a t-shirt collaboration that takes packaging to a new
level. The Heineken x Union LA tees are each shrink wrapped into the form of a
Heineken beer bottle, then placed in a six-pack carrier. The limited-edition
concept is exclusive to members of the beer brand’s Heineken 100 project, an
“insider’s club” made up of 100 of the brand’s greatest fans.