Brand Packaging

Tide Pods Detergent

March 5, 2012
USA
Tide Pods are a detergent, stain remover and brightener in one multi-chambered unit dose pod.



Tide Pods are a detergent, stain remover and brightener in one multi-chambered unit dose pod. The consumer-inspired, technology-driven innovation includes a formulation that is twice as compacted as the current 2x Tide Liquid. The pod is made from a new film that P&G reports dissolves completely in the wash, even in cold water.

Launched: February 2012