Brand Packaging

Miller 64

United States

May 16, 2012

miller64Body.gifLaunched: March 2012

MillerCoors has relaunched MGD 64 as Miller64, still just 64 calories, with a new identity and package design. Miller64 will be available in cans and clear bottles featuring the brand’s bold new logo and its eye-catching smoky silver and red labels. The relaunch is supported by tv, radio, digital and out-of-home advertising.

BRAND IDENTITY AND PACKAGE DESIGN
Soulsight, soulsight.com