Launched: March 2012
Squish is a line of collapsible housewares products that brings color and style to an assortment of colanders and mixing bowls. Unobtrusive packaging allows the consumer to interact with the products at retail, expanding or collapsing them. The graphic elements in the logo give a subtle nod to the collapsible nature of the line, as do the colored waves on the bottom of the hang tags and information panels. Complimentary hues for the packaging palette emphasize the bright colors of the products.
NAMING, PACKAGING, LOGO AND PRODUCT DESIGN
Prime Studio, primestudio.com