Brand Packaging

Brisk Iced Tea

USA

May 23, 2012

briskLaunched: April 2012

Star Wars-themed one liter bottles of Brisk Iced Tea feature Kinect scannable M-Tags printed on the label that unlock content in an Xbox game. The M-Tag on the label allows gamers to unlock an exclusive Anakin Podracer experience in the new “Kinect” Star Wars game. The bottle features a gold cap and artist graphics of the iconic Star Wars characters R2-D2 and C-3PO. To activate the content, fans simply hold the bottle up to the Kinect sensor after loading the Kinect Star Wars game, then follow on-screen instructions.