Brand Packaging

Bud Light Lime Lime-a-Rita

USA

May 23, 2012

bud-bodyLaunched: April 2012

Blending the flavor of margaritas with a splash of Bud Light Lime, Lime-a-Rita is the brand’s take on a traditional margarita. “Beer drinkers were already mixing Bud Light Lime into margaritas to create ‘beer ritas’; Lime-a-Rita just adds a new level of convenience,” says Bud Light VP Mike Sundet. The drink can be enjoyed from the can, or served over ice. It will be available in 12-packs of 8oz cans, 24-packs of 12oz shrink-wrapped bottles and single-serve 24oz cans.

Package Design
Ceradini Brand Design, ceradini.com