Brand Packaging

US Pet Market Proves Recession Friendly

May 23, 2012

pet-bodyAccording to two studies released by Packaged Facts (packagedfacts.com), the growing “pet parenting” phenomenon, the increase in pet ownership by family-oriented and demographically potent Hispanics, and the prevalence of pet ownership among affluent Americans are driving growth in the sector despite economic challenges elsewhere. Key appeals include pampering, safety and convenience.