Brand Packaging

Planters Almonds

USA

June 21, 2012

Launched: APRIL 2012

BP0612_JO_Img03_InBody.jpgKraft Foods Inc. collaborated with Spring Design Partners to redesign the packaging for its Planters Almonds. New photography and typography showcase the texture of the product as well as its natural positioning. Designers also used a colorful red heart to call out the product’s nutritional benefits. (Package design: Spring Design Partners, www.springdesignpartners.com)