Brand Packaging

Yoo Moo frozen yogurt

UK

June 21, 2012

Launched: April 2012

BP0612_JO_Img05_InBody.jpgYoo Moo partnered with R&R Ice Cream to launch a new take-home range of frozen yogurt. As one of the leading frozen yogurt brands in the U.K., designers were challenged with retaining the brand’s personality while enabling it to stand out in the freezer section. The packaging features colorful cows with dialogue boxes that call out the product’s flavor and low-fat positioning. Yoo Moo take-home frozen yogurt is available in 150ml mini pots and 750ml sharing tubs. (Package design: Bulletproof, www.wearebulletproof.com