Brand Packaging

Churchkey Can Co. Pilsner-Style Beer

USA

June 21, 2012

Launched: April 2012

BP0612_JO_Img06_InBody.jpgChurchkey Can Co. launched a handcrafted Pilsner-style beer in three-piece, flat-top steel cans. The cans harken back to the original flat-top steel beer cans that were invented in the mid-1930s and required small metal openers called church keys to open them. Made of 100 percent recyclable steel, the package is ideal for beer because it blocks out light and oxygen, chills quickly and is portable. (Can: Ball Corp., www.ball.com)