Brand Packaging

Capri Sun Big Pouch

UK

June 21, 2012

Launched: May 2012

BP0612_JO_Img07_InBody.jpgKraft Foods Inc. launched a bigger, redesigned version of its original foil pouch. The new 11.2oz pouches have a sleeker shape and a recloseable cap. Designed to capture the 13- to 15-year-old age group, the Capri Sun Big Pouches feature a surfer, wakeboarder or snowboarder set against a metallic background. The pouches will be available for a limited time at select supermarkets. (Package design: Landor Associates, www.landor.com)