Brand Packaging

Lux Hand & Body Lotion

June 21, 2012

Launched: May 2012

BP0612_JO_Img08_InBody.jpgUnilever introduced new packaging for its Lux Hand & Body Lotion range. Available in five different fragrances, the packaging retains the brand’s gold text and informational hierarchy to ensure that the brand is still recognizable on the shelf. However, it added swirling graphics and translucent light effects to accentuate the moisture and fragrance properties of the product. (Package design: Casa Rex, www.casarex.com)