Brand Packaging

Bacardi’s Newest Flavors

North America

July 25, 2012

BP0812_JO_Img2_InBody.jpgLaunched: JUNE 2012
Bacardi launches two innovative flavor combinations to its rum line, Wolf Berry (blueberry infused with goji berry) and Black Razz (raspberry infused with black sapote). To showcase the unique flavors, the labels feature, respectively, blue wolf claws and a black and red outlined berry. When chilled, the Wolf Berry bottle reveals red claw marks and the Black Razz bottle unveils a bright red berry with red flames. The labels are also sensitive to light and when exposed to black light, portions of the label glow a bright blue.

Package design:
Bacardi, www.bacardiusa.com

Production:
Spear Inc., www.spearinc.com