Brand Packaging

Evian’s Wi-Fi-Enabled Magnet

July 25, 2012

BP0812_NextNow_Img1_InBody.jpgTo promote its new online delivery service and website,, Evian introduces Evian Smart Drop — a Wi-Fi-enabled magnet. The four-inch-long teardrop-shaped device features an LED screen. Users simply click on the device to select the product they want (i.e., 12 1.5L bottles) and when they want it delivered. The Smart Drop then connects to the Internet through the users’ Wi-Fi network, and directly sends out the request to Evian. The product is currently only available in Paris, but the company plans to make it available worldwide by 2013. 


Product Design: