Brand Packaging

Packaging Gives Baby Food Provider a Growth Spurt

August 21, 2012

Inc. Magazine ranked leading organic baby, toddler and kids food provider, Plum Organics, number 63 on its 31st annual Inc. 500. Published annually, the Inc. 500 is an exclusive list of the nation's fastest-growing private companies. In its second qualifying year, Plum Organics has earned a coveted spot in the top 100 after experiencing a three-year growth in sales of 4056 percent. Last year, Plum Organics placed number 77 on the list with a growth rate of 3054 percent.

Plum Organics is the highest grossing organic food company to have made this year's list. Its growth has been driven by the rapid adoption of a new and innovative pouch format that Plum Organics introduced to the U.S. baby food market in 2009. Over the past four years, the company has introduced over 100 products in a variety of formats and culinary-inspired flavors, with a high success rate of over 85 percent. The company's most recent launch of Plum Kids, includes a wide assortment of on-the-go, organic kids snacks geared towards elementary school-aged children. 

"We are honored to make the Inc. 500 and to be ranked in the top 100 two years in a row," said Neil Grimmer, co-founder and CEO of Plum Organics. "We started Plum with a mission to bring healthy, organic and great tasting food to every highchair and lunchbox in America. We are thrilled that our brand has connected with so many moms who have come to trust Plum Organics to nourish their little ones. Our rapid growth validates the market need for healthy solutions that fit a modern, active lifestyle."

Plum Organics will be launching additional products across their baby, toddler and kid lines in the fall. The company's products are currently available in over 10,000 retail stores nationwide. With over 50 employees, the company maintains offices in both the Bay Area and New York City.