Dog product line fetches packaging design awards
Since the products began appearing on store shelves in January, the Spring Naturals line of premium dinners and treats for dogs has won award after award for its packaging, designed by Matrix Partners. Most recently, the brand brought home two Hermes Creative Awards — including a Gold Award for excellence in package design. This honor comes after the prestige of being a Pet Business “2011 Industry Recognition Award Winner” and a Pet Product News “2012 Editors’ Choice Award Winner.” Currently available in the U.S. and Canada, the brand has used Matrix Partners for all aspects of the launch from positioning, branding, packaging and Website design to consumer marketing, public relations and social media campaigns. Spring Naturals plans to expand to all organic and feline product lines as well.
Matrix Partners, Matrix1.com