Brand Packaging

Bulleit Bourbon gears up for two new products

October 1, 2012

BP1012_JO_Img4_I.jpgDiageo PLC is again pairing up with Sandstrom Partners for the release of two new products in its premium Bulleit whiskey line. Sandstrom is the brand design agency responsible for the Bulleit Bourbon package, which won a Silver Clio Award in 2000. Bulleit brand premium spirits are currently available in the U.S., Canada, the United Kingdom, Australia and Sweden. Because of Bulleit Bourbon’s success, Diageo PLC has elected not to change the bottle design but rather stick with Sandstrom Partners in the hopes of creating further successes.

Package Design:
Sandstrom Partners, www.sandstrompartners.com