Brand Packaging

RTD iced teas pour onto the scene

October 1, 2012

BP1012_JO_Img6_I.jpgA new line of ready-to-drink iced teas from Tesco’s U.S. chain Fresh & Easy Neighborhood Market launches with help from design consultancy P&W. The range of products includes unsweetened tea, green tea, pomegranate white tea, sweet tea, tea with lemonade and a Moroccan-style mint tea. On the package, handcrafted illustrations were used in an attempt to convey a homemade feeling, with the pitcher evoking the ideas of sharing and summertime refreshment. In order to provide a distinct look for each tea, the “contemporary yet folksy” illustrations are tailored for each variety, which also utilize a two-tone color scheme.

Package Design:
P&W, www.p-and-w.com