Brand Packaging

Payless ShoeSource expands to bath and body products

October 1, 2012

BP1012_JO_Img11_I.jpgAlready a team for producing beauty products, Payless ShoeSource again partners with Maesa to work on bath and body products including body lotions and body mists, sold exclusively at Payless stores. The body care products feature a new injection-molded tube with in-mold label technology from Viva Healthcare Packaging. According to Bruno Lebeault, marketing director North America at Viva, “A foil label was used to give the tube a great shine and shelf appeal on store shelves.”

Package Design:
Maesa, www.maesa.com

Package Technology:
Viva Healthcare Packaging, www.viva-healthcare.com.au