Brand Packaging

P&W designs a new take on takeout

October 1, 2012

BP1012_NN_Img2_I.jpgP&W has designed the Kitchen TO GO branding for Tesco’s U.S. chain Fresh & Easy Neighborhood Market. The new branding solution was implemented on private label packaging, advertising and point of sale materials. The range was created to deliver a new take on take out and includes 150+ fully prepared and ready to heat meals inspired from cuisines around the world. Each cuisine was designated a color and logo for easier customer navigation.

Package Design: