Brand Packaging

Isaac Mizrahi launches his first fragrance for women

November 1, 2012

fragrance for women isaac mizrahiIsaac Mizrahi, fashion designer, TV personality and businessman, celebrates his love of women with the creation of a new fragrance, FABULOUS, which recently launched. FABULOUS features an art deco-inspired round glass bottle with a soft pink hue. The bottle rests off-center and has a vintage feel at first glance. A bright pink bulb atomizer and gold cap adorned with pink polka dots are meant to make the bottle an instant classic with a modern twist. The bottle also features a uniquely advanced twist lock beneath the atomizer to prevent spillage, and is ideal for travel. The bright pink carton is designed to be simply chic yet bold with a gold logo and accents.

Package Design: Isaac Mizrahi in collaboration with Lance McGregor