Brand Packaging

Fleur

February 1, 2013

 

Beverage

fleur liquor spirits bottlesBerghs School of Communication student Oscar Nilsson created this prototype for Fleur, a high quality rum with a hint of mint. The name Fleur comes from Pogogyne clareana, which is a mint-scented flower that blooms just two weeks every year. Nilsson combined the heritage of an old-fashioned rum brand with flirty, feminine touches for a modern feel. Photography by Nina Sundén.