Brand Packaging

Sunnyside Farms

March 1, 2013

sunnyside ice cream mint chocolate strawberryPaperboard

Seeking a new design for its dairy portfolio of 300 SKUs, Sunnyside Farms hired Murray Brand Communications. Murray Brand recommended a simple approach to avoid the use of the clichéd dairy farm scene. This suggestion led to the development of the “happy birds on a fence” design with the logo evoking a hand-applied stamp of approval.