The air-filled package handle and attached straw cater to the target market.
Orangina-Schweppes France is expanding the package portfolio for the classic juice drink Oasis with the launch of P’tit Oasis in a new 200-ml Air Aseptic package by Ecolean. The air-filled handle and attached straw are designed to cater to Oasis’ target group — kids and teenagers. The package is flexible and intended for easy use, with a reportedly low environmental impact since it uses a reduced amount of resources. www.ecolean.com