Brand Packaging

Adaptuit

The high density polyethylene bottle is a 2013 Graphic Design USA competition winner.

January 24, 2014

AdaptuitTricorBraun, one of North America's largest rigid packaging and component suppliers, won an American Graphic Design Award in the 2013 Graphic Design USA annual  competition. The award was presented for a 32oz bottle that was designed with a complex geometric sculpture and arresting purple color. 

The high density polyethylene bottle was created for Adaptuit, a stress-relieving drink produced and marketed by TriVita, a Scottsdale, Ariz. nutraceutical company.

The embellishment is a purple shrink wrap sleeve that covers the entire bottle  and features the name of the product along with its attributes in shades of purple. The bottle uses a matching purple polypropylene tamper-evident closure fitted to a 38-400 neck finish. 

The American Graphic Design Awards received more than 9,000 entries from the entire graphic arts industry including advertising agencies, design firms and publishers. The competition embraces all aspects of design ranging from corporate annual reports and packaging to internet and interactive design.