Brand Packaging

Alleviating luxury shoppers' guilt

June 26, 2009


Net-a-Porter, an online high-end fashion retailer, has introduced “Discrete Packaging” to help alleviate the guilt of customers who are buying super-luxury items in this depressed economy. The company, which retails some shoes in excess of $1000, now offers New York-based “Premier” customers the option of receiving their purchases in unbranded, recycled brown paper bags to help keep their recessionary splurges hidden from inquisitive eyes.