Brand Packaging

Altoids now a curiously strong ... token

June 1, 2008

Brand marketers covet “iconic” status for their packaging. And kudos to the team at Altoids, who can claim that honor now that Hasbro has designated an Altoids tin as a token in the latest installment of Monopoly, the “Here & Now” edition. The new game also features NASA space shuttle and flat screen TV tokens.